Kevin Deegan, Head of Consumer Insight (Valio), Finland
Talk Title: What will protein mean to consumers in 2050?
Kevin Deegan leads global consumer insight in Valio, Finland’s biggest food company. He is the owner of strategic insight; applied to predict future consumer desires and behaviour, drive consumer-led NPD and feed marketing and communication, ensuring the voice of the consumer drives strategic decision-making. He holds a PhD in Sensory Science from the University of Helsinki, Finland, as well as undergraduate and postgraduate Food Science degrees from University College Cork, Ireland.
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